Anime character Sailor Moon has fought and defeated many strong opponents, but now faces a new adversary: sexually transmitted infections.
Japan’s Ministry of Health has enlisted the popular anime character to help contain the spread of chlamydia, syphilis, and HIV/AIDS among young Japanese women.
Officials want to raise awareness about the rise of diseases like HIV and syphilis among young Japanese women.
Condoms and fliers featuring the pretty soldier, as she is famously known as, will be distributed at several venues.
In recent years, sexually transmitted infection cases have spiked in Japan, with the Sankei News agency reporting that the number of people infected never reached over 1000.
As of October this year alone, there were more than 3, 284 new reported cases of STI infections in Japan.
A press release stated that the campaign hoped to increase prevention, early detection, and the treatment of STIs.
The ministry also planned to distribute 60, 000 heart-shaped educational packages, with the target audience being Japanese women in their teens, 20s and 30s.
The poster campaign features Sailor Moon and a reworked version of her original “On behalf of the moon, I will punish you!” catchphrase. Instead, the STI poster reads, “If you don’t get checked out, I will punish you!”
Sailor Moon was adapted into a TV series in the 1990s that was dubbed and released in overseas markets including Australia and the United States.
Fans on social media expressed amusement and support for the novel approach to sex education.
“I say good for them, in the name of the moon to protect people from STIs and HIV,” wrote Josh Hastings in a post on Facebook.
“Moon crystal power – this is an adorable way to market an important message,” said another fan.
Source: [Kotaku News]
By: Lincoln Kyle September (firstname.lastname@example.org)